CarFolks.com - Social Networking for Car Buying?

This was bound to happen…

Today, Cleveland based CarFolks.com was announced. The company has billed themselves as being a “revolutionary new social networking site for ‘everything automotive’”.

The website currently is nothing more than a flash intro claiming that they will change the way we all shop for cars. You can view it here.

It will be interesting to see how this company gets off the ground. From the looks of it, it looks like it will be a new and improved version of AutoBytel’s MyRide.com product. I know that their is a HUGE segment of the population that would be interested in a one-stop shop for everything automotive, but don’t we already have that with the Autotraders, Cars.coms, and search engines of the world. This could be a big opportunity to dealerships to get involved if they are offering a mini-blog type service where their customer base can comment and review everything related to their dealership. They will also have a dealer rating feature to show potential customers the good, bad, and ugly of what car buying options are available in their market.

I’ll post updates as this project gets off the ground.